August 29, 2011
Although Sexy Hair Products has swapped its normal red packaging to blue for its REINVENT Color Care Shampoo, you can still expect the same kind of quality from this West Coast brand.
Founded in 1998 and headquartered in Los Angeles, Sexy Hair products can be found in more than 60,000 licensed salons throughout the United States. The brand often markets to beauty professionals and has a strong following in Hollywood.
We’re going to take a close look at the REINVENT Color Care shampoos, which claims to help repair, strengthen, hydrate and prolong the color in overprocessed and color-treated hair, transforming if from the inside out. The shampoo comes in two varieties, one for fine, thin hair, and one for thick, coarse hair.
How it works:
REINVENT uses natural products such as coconut oil, bamboo extract and acai berry, not soap, parabens, gluten or alcohol. More importantly, it’s sulfate-free. Sulfates are the same types of chemicals used in household cleaning products such as floor cleaners or car engine degreasers.
Shampoos containing sulfates can be used once a month or so to help remove build-ups of natural ingredients, but we don’t recommend you use them any more than this. Frequent use can damage hair and make it brittle.
Because it does not contain sulfates REINVENT is not going to damage colored hair, which has already sustained damage from the coloring agents. We’ve also found it can protect your hair color and maintain a glassy, full texture.
Who It’s For:
If your hair is over-processed or color treated, this product is for you. You’ll know if you hair is over-processed if it feels unusually coarse, frizzy or dry, or if it has a lot of split ends.
Were you able to find directions for the use of the product? That’s what you want to put here.
The retail salons of Phagans School of Hair design carry Sexy Hair products, so visit us today to learn more about great products that can help keep you looking your best.
In addition to the new REINVENT color care shampoo, Sexy Hair offers seven hair care lines: Big Sexy Hair®, Curly Sexy Hair®, Healthy Sexy Hair®, Short Sexy Hair®, Silky Sexy Hair®, Straight Sexy Hair® and Sexy Hair Organics.